4 Myths You Must Clear Before Market Research Surveys

Many market researcher (and organisations who employ them) had faced a notion “ It’s often said that the only bad question is the one you didn’t ask “. If right questions are being asked by researchers then they can help companies to identify and address concerns by helping them to create new metrics. It will also enable them to corroborate the mettle of their marketing procedures and products. If you are going for survey research you should self-introspect your understanding of surveys and how much they can contribute in overall development of various aspects that lead to company’s growth. Some fallacies that you must clear up before going for surveys as means for carrying out market research: Myth 1-More Data is better: The focus should be not in gathering more data through more questions being asked to high number of respondents. To get good data right questions need to be asked to right respondents. Spending time to screen the audience and asking them relevant questio...